Hedy Weissgerber:

Vicepresident & Executive Director                                 Alquemy Enterprises LLC     - Mexico & U.S.A.


B.A. in Comunication by Universidad Iberoamericana with specialization in Design and Editorial.


Holds a number of Diplomas, Seminars and Recognitions in her field.

Her diversifíed career and experience takes her from Special Projects Director in the Farmaceutical industry, Director of Public Relations and Events for the Artist Industry and Media, to Editor in Chief for Advertising Agencies.


 Founder of the well-known advertising agency Lideé in México City


 Aside from her roll as Vicepresident and Executive Director at Alquemy Enterprises LLC, her contribution as Marketting Director is invaluable, for her creativity and experience which are transmited in each project, being our clients whom bennefit from it. 


CoFounder and Executive Director of the non profit  "Fundación Día del Niño"

Vice President of the International Festival of Mexican Cinematography of Northern California


...Hedy is characterized for being a wonderfull Mother, great Philantropist, incredibly talented and creative, an outstanding Professional, her lidership habilities inspire others by example and is a caring human being who touches the soul of those that know her...


Glaxo SmithKline, Carnot Laboratories, Aspen Laboratories, Astra Zéneca, Galderma, Armstrong, The Walt Disney Company, Pepsico, Banco Santander and AMIA are few of the corporations where she has collaborated and left her mark.





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Suspended Coffee

This story will warm you better than a coffee in a cold winter day !

We enter a little coffeehouse with a friend of mine and give our order. While we're approaching our table two people come in and they go to the counter :
'Five coffees, please. Two of them for us and three 'suspended'
They pay for their order, take the two and leave. I ask my friend:
'What are those 'suspended' coffees ?'
'Wait for it and you will see'
Some more people enter. Two girls ask for one coffee each, pay and go. The next order was for seven coffees and it was made by three lawyers - three for them and four 'suspended'. While I still wonder what's the deal with those 'suspended' coffees I enjoy the sunny weather and the beautiful view towards the square in front of the café. Suddenly a man dressed in shabby clothes who looks like a beggar comes in through the door and kindly asks
'Do you have a suspended coffee ?'

  It's simple - people pay in advance for a coffee meant for someone who can not afford a warm beverage. The tradition with the suspended coffees started in Naples, but it has spread all over the world and in some places you can order not only a suspended coffee, but also a sandwich or a whole meal.






Protagonist or Spectator

Protagonist or Spectator

For COWARDS the world appears as a threatening and dangerous place, they hold on to a false sense of "security" by not taking on challenges or risks...yet becoming victims of their own selfishness, building this way an Spiritual Prison for themselves...
Then again there are some of us who risk being judged, criticized, outcast ,for daring to act our beliefs...we are aware that part of our purpose is to do something for the world...so moved by FAITH we make of our dreams a reality...from moment to moment...
my challenge to you all: Dare to be a PROTAGONIST in your own life rather than than a mere Spectator!!!!