Rafael Barrales:

President and Founder of Alquemy Enterprises  


M.A. in Coaching by the California Coaching Institute.

B.A. in Psichology with an énphasis in "Organizational Culture" by University of Phoenix.

B.A. in Hospitality Industry by the University of Montreal


His expierience covers all areas of the Hospitality Industry, in the management and executive levels.

In the Retail industry has particular experience in the Customer Service field and Human Development.


In 2012 was recognized by important publications in California as "An innovative and Daring Entrepreneur" (Who´s Who in Business & The Global Registry)


  ...Rafael is Intense, Defiant, and Dynamic; Passionate in all his business ventures and life style. His Conferences and Seminars transmit authentisity and a genuine desire to provoke transformation. He holds a personal commitment to contribute all possible to provide children with the opportunity to live in a healthy and safe environment...


President of the International Festival of Mexican Cinematography of Northern California

CoFunder & Chairman of an international non-profit organization  "Fundación día del Niño"


Member of:

  • California Consulting Psychology Group
  • International Society of Coaching Psychology
  • International Coaching Federation


Has worked and collaborated with:

  • Hotel Calinda Puerto Vallarta
  • Hotel Plaza Vallarta
  • Flamingo Conference Resort & Spa
  • Double Tree Hotel
  • Oliver´s Specialty Stores Chain
  • Restaurant Chains "Chevy´s", "Viva Mexico" and "Hard Rock Café"
  • Latino Commission on Drug & Alcohol Abuse Services of Sonoma
  • Social Advocates for Youth



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Suspended Coffee

This story will warm you better than a coffee in a cold winter day !

We enter a little coffeehouse with a friend of mine and give our order. While we're approaching our table two people come in and they go to the counter :
'Five coffees, please. Two of them for us and three 'suspended'
They pay for their order, take the two and leave. I ask my friend:
'What are those 'suspended' coffees ?'
'Wait for it and you will see'
Some more people enter. Two girls ask for one coffee each, pay and go. The next order was for seven coffees and it was made by three lawyers - three for them and four 'suspended'. While I still wonder what's the deal with those 'suspended' coffees I enjoy the sunny weather and the beautiful view towards the square in front of the café. Suddenly a man dressed in shabby clothes who looks like a beggar comes in through the door and kindly asks
'Do you have a suspended coffee ?'

  It's simple - people pay in advance for a coffee meant for someone who can not afford a warm beverage. The tradition with the suspended coffees started in Naples, but it has spread all over the world and in some places you can order not only a suspended coffee, but also a sandwich or a whole meal.






Protagonist or Spectator

Protagonist or Spectator

For COWARDS the world appears as a threatening and dangerous place, they hold on to a false sense of "security" by not taking on challenges or risks...yet becoming victims of their own selfishness, building this way an Spiritual Prison for themselves...
Then again there are some of us who risk being judged, criticized, outcast ,for daring to act our beliefs...we are aware that part of our purpose is to do something for the world...so moved by FAITH we make of our dreams a reality...from moment to moment...
my challenge to you all: Dare to be a PROTAGONIST in your own life rather than than a mere Spectator!!!!